Performance-first web engineering
Fast websites, and the automation behind them.
I am Muhammad Nadeem. For 9+ years I have been rebuilding websites that had gone slow, dated or hard to use, and writing the Python and Google Apps Script that takes the repetitive work out of running the business behind them.
- on Upwork
- Top Rated
- job success score
- 100%
- across 32 reviews
- 4.99★
- contracts delivered
- 35
Every figure is on the profile, written by clients rather than by me.
Everything a website needs, in the order it needs it
Seven services, but not seven directions: the same site followed from the day it is built to the day it has to be found. Almost everyone arrives needing exactly one of them.
Build it
- Web Development
New sites, built to the standard the rest of this list keeps.
- Automation
Python and Apps Script for the job somebody redoes every week.
Make it fast and findable
- Performance Optimization
A fixed-scope fix for an existing site, measured before and after.
- SEO
The technical half: markup, speed, crawlability. Not content mills.
Keep it running
- DevOps
Ubuntu, nginx, DNS and TLS, set up so deploys stop being events.
- Management
The monthly retainer that keeps a good site good.
Bring people to it
Ads coming soon
Paid acquisition is on the roadmap, not on the record. Not sold yet.
They are not equally proven, and the services page says which is which.
In their own words
Two clients, on camera.
Clients on camera, saying what the work changed. Both open on YouTube. Under them, the written reviews, as the clients published them.
William Russel
Google Apps Script automation
A client walking through what the automation replaced, and what it does for him now.
, opens in a new tab
Ryan Parks
Nano Sync, syncing large Google Sheets
The project that became Nano Sync: keeping large Sheets in step without anyone watching them.
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In writing
From the reviews on the profile, quoted as the clients wrote them, each one under the contract it was written for.
“Amazing. As always!”
The Photo Team, London, repeat client “Very creative in finding solutions.”
Dirk H., Belgium, repeat client “One of those people who you can count on to actually do what you've asked.”
Stratum Now “awesome experience… will work with him in the future.”
PixiWorm “world class professional… deep knowledge… zest and zeal.”
Omer Farooq S., Senior IT Manager
The page you are reading is the sample.
Selling speed on a slow website is an argument against your own evidence. So this page weighs about 31 KB over the wire and ships 0 bytes of JavaScript. That is 7.5 KB of HTML, 7.9 KB of CSS and 15.2 KB of font, rendered to plain files at build time. View source, or run it through PageSpeed yourself.
It is the same standard I measure your site against, which is the only honest way to sell the measurement.
Longer than the Upwork profile shows
The Upwork profile is the part with public reviews attached, and it is the part worth trusting most. Behind it are 9+ years and ~100 completed projects across contract platforms, with a perfect success record.
- Repeat clients in London and Belgium who came back for 3+ projects each
- 100% on-time and on-budget across a 22-review history
- A productised Apps Script service that sold 10 times, all positive
Send me the URL.
Tell me what the site is meant to do and what it is doing instead. I will tell you whether it is worth fixing, and what it would cost, or say so if it is already in good hands.